What are the benefits of outsourcing an external marketing company?

September 11, 2020
Posted in Blog
September 11, 2020 lili sheppard

What are the benefits of outsourcing an external marketing company?

It goes without saying that most businesses have a strong desire to execute successful marketing, but like many, they struggle to find the time and resources. This is why marketing agencies can be a great alternative as they are able to provide a number of benefits to those who understand the value of effective marketing.

Often business owners tend to have very limited capacity, therefore, it is vital that any spare time they do have is put into making the business either more profitable or successful.  With this in mind, we believe that unless the passion or know-how for marketing is there, why not stick to what you love and avoid burdening yourself or your employees with marketing, when you don’t need to?

Deciding between hiring a team of in-house marketers or hiring an external marketing agency isn’t just about being cost-effective (although very important!), but it’s also about being as efficient and productive as possible.

If you find yourself feeling slightly apprehensive about hiring externally, here are some of the ways in which it can prove to be advantageous to your business:

External agencies nearly always deliver!

That’s right – external agencies pretty much always deliver.  Agencies are often used to fast turnarounds and tight deadlines, therefore it is very unlikely that a good agency won’t be able to achieve your marketing objectives and on time.  Often, the length of time which they take to deliver accurate results is much shorter than if you were to do it alone.

An outside company offers more than just marketing. For example, when hiring a marketing agency, you get access to a variety of expert content writers, SEO and social media professionals, graphic designers, and web design professionals too.  It will also give you access to premium-level services, software, and analytical data reports without extra charges.  Moreover, agencies often have the right kind of tools to deliver huge success in digital marketing campaigns.

Increase your business productivity

Don’t fall into the trap of dumping your marketing jobs onto existing employees as it will increase the likelihood of burnout and will reduce productivity in the long run.  By doing so, your marketing efforts will lack consistency, especially since this approach is likely to come without little or no strategy.  Therefore, it is crucial that you view a marketing role as a necessity and don’t ignore this business need, because not only are you likely to spread your workforce too thin, but you are much more likely to decrease your overall business productivity in the long run.

Fountain of knowledge

Much to our dismay, it is impossible to know everything.  This is why hiring an agency can be beneficial to your business because you’re explicitly purchasing the services of marketing experts.  Therefore, you and your employees won’t be expected to take part in the juggling act of multi-tasking jobs, and can instead focus on your specific role and area of expertise without worrying that your brand’s marketing strategy is ineffective.

For example, your staff may not possess all the skills required for a comprehensive campaign such as graphic design, SEO, or content writing, whereas an outside firm is equipped with the talent and resources to bring your vision to fruition successfully. An agency will have more in-depth knowledge than any manager and will have access to in-house expertise and invaluable tools – making them the perfect asset to any business.

Customers come first in the eyes of an agency

Often an internal marketing team consists of only a couple of employees. This can make a project much more challenging as they will instantly have less capacity than that of an agency, they will probably have fewer resources, and might find themselves stretched too thin – especially if a project requires a quick turnover.  An external agency, however, is usually made up of more people, each with ample availability which is likely to keep your business on task and moving towards its goals.

Fresh perspective

It’s true, sometimes all you need is a fresh pair of eyes.  Often, when employees spend a lot of time together they begin to find their own working styles, however, after a while, the work dynamic can become stagnant and more rigid (which is great in the way that everyone knows their roles and capabilities) but can also begin to feel somewhat limiting. However, if an external team is introduced, that dynamic will be challenged, and as a result, different thinking styles, more creativity, and fresh perspectives will be discovered.  After all – fresh eyes and new blood can bring a tired old campaign back to life!

Improve cash flow

With regard to business, controlling expenditure and outgoings can be the difference between success and failure.  Often agencies can prove to be much more cost-efficient than hiring an internal marketing team because you will only be billed for the hours worked and won’t have to cover the cost of an employee if they are off sick, having a less-productive day, on holiday, or need training.

To us, these benefits seem a no-brainer but we completely understand that a decision such as this might take some careful consideration, so why not have a read of Penguin Strategies’ 11 Questions to ask your agency before signing?

If you’d like to hire a professional marketing agency for your business or would like to find out a little more about our services with a free non-obligatory chat, contact us to arrange a call.

If you’d like to grow your brand’s social media channels but are unsure how to, read our top content ideas here.

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