8 content ideas to help grow your brand’s social media channels

August 14, 2020
Posted in Blog
August 14, 2020 lili sheppard

8 content ideas to help grow your brand’s social media channels

Social media now plays a huge role in our everyday lives with people spending an average of 3 hours per day online.

We appreciate that it can be difficult coming up with regular fresh content and different ideas to keep your brand’s social media interesting. This is why we have listed our favourite content ideas to keep followers engaged, so even if you’re lacking in creative inspiration (it happens!), your brand is still able to post quality content.

Here are our 8 top tips:

1. Let your brand’s personality shine through

Be sure to let your brand’s personality make an appearance on your social channels. From a behind-the-scenes employee photo to an article about a recent social event or fundraiser, exposing a bit more about your business is a great way to connect with your followers and appear more human-like in what seems like an online world of robots.

For example, if your business hosts a social event or fundraiser, a great way to spread awareness is by sharing it on your social media channels. This will not only give you and your customers a common topic of discussion but will also show any followers that don’t know your brand on a personal level, a little more about you and your company values.

2. Sharing is caring

Did you know that news articles get more online social shares than any other type of post?
Often, many businesses make the mistake of dedicating all their time to producing lengthy in-depth content as opposed to sharing relevant news stories. Whilst in-depth content is great, sharing other pre-written content to those in your niche is just as vital. For example, sometimes the things you want to share with your audience have already been written. Therefore, rather than spending valuable time crafting a similar in-depth post, you can instead just share one that’s already been written (but don’t forget to give them credit!).

A good way to get more brand awareness on social media is by creating a list of news sources within your industry. For example, this could include trade publications, websites, or news outlets. You should then find and follow those sources on Twitter so that when they share something interesting, you can retweet it to your followers or share it on other social networks e.g. Facebook or LinkedIn.

3. Polls and questions

You don’t have to write a 2,000-word blog every time you want engagement or interaction from your followers. You could instead, simply post a poll or question on your page. This could be something as simple as asking followers which activity, food, or style of something that they prefer. By doing so, this will not only help to increase engagement (also great in the eyes of Facebook algorithms) and provide consumer insights, but also give you a better understanding of what your audience actually want to read, and consequently, buy.

4. Videos are key

According to Socialbakers, Facebook videos achieve a much higher organic reach rate in comparison to statuses, links, and photos. In fact, videos can help businesses organically reach up to 135% more users than images.

However, when creating videos for your social channels, it is important to ensure that you’re delivering the most valuable, compelling information within the first 3-5 seconds to instantly grab the attention of the viewer.

It is also vital to make sure that your videos aren’t too focused on your brand and selling, but instead, they should entertain or inform your target audience. Adding captions to your videos can be a great touch and also makes it easier for the viewer to digest.

TOP TIP:  Facebook rewards users with a 10x higher reach for sharing videos directly to the platform instead of links via YouTube or Tik Tok, etc.

Live videos are also really effective as they encourage conversations, and receive up to 6 times more engagement than regular uploaded videos. This is because people prefer to interact with videos happening right now. Users tend to spend 3x longer watching live broadcast videos in comparison to non-live videos.
With this in mind, a live video topic that works really well is the Q&A or “ask me anything”.

5. Infographics

Known for encouraging engagement, infographics are a great way of sharing information in a visual and easy-to-digest way. Not only do we process images faster than text, but we respond to them in such ways that make infographics an extremely effective marketing tool. For example, on average, people only see 20% of the text on a web page during a visit.

Infographics allow readers to scan or skim the content quickly, then decide if they want to find out more. Whilst 40% of people tend to respond more positively to visual information than plain text. This is because the human brain naturally sees more in pictures.

The more infographics that are shared online, the more traffic they will drive to the website, and the more quality backlinks they will generate.

6. Customer reviews and feedback

Has your company got lots of advocates and online supporters? If so, let their voices be heard and share their positive feedback via your social media channels. This is a great way of reassuring future customers that your business is reliable and genuine.

Here are some ways to effectively share reviews:

  • Create a graphic with a testimonial directly on it
  • Ask the person leaving a review to record a short video for your website
  • Retweet positive messages or reviews
  • Ask the person giving feedback to share on their social channels to encourage word-of-mouth

7. ‘How to’ posts and top tips

Take advantage of your vast industry knowledge and share some ‘how to’ guides or top tips to your followers. This is a great way of reassuring your online supporters that you are experienced, knowledgeable and that you know what you’re talking about.

8. Competitions and giveaways

Encouraging people to participate in a competition is a great way to increase followers and build your audience on a variety of different social media channels. Giveaways are also an effective way to draw attention to your new products. They can also help to generate more leads and boost sales.

Whatever your campaign objective is, you’ll end up driving engagement with social media giveaways as brands often ask people to like, comment, and share their posts in order to win the contest. Social media competitions are also a great way to grow your email list. You can do this by asking your followers to submit their email addresses and keep them updated with any offers or promotions.

Put these top tips to the test and watch your social channels grow![/vc_column_text][/vc_column][/vc_row]

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