Mobile marketing is expected to represent 72% of all U.S digital ad spending this year. That’s quite a lot, right? But it’s no surprise as by the end of 2018, mobile devices accounted for 52.2% of webpage views worldwide.
So it’s no secret that we are living in a world where mobile is increasingly taking over, meaning your customers are all mobile-ready. Which is why it is important now more than ever to integrate mobile marketing into your overall marketing strategy.
So how do you create a mobile presence?
There are many different ways of reaching your customers via mobile, here are our top 3 picks:
1/ Responsive Web Design
A responsive website has the ability to adjust itself according to the viewpoint size, enabling users to view your website from any device. This allows your website to show in search results both on mobile as well as desktop.
2/ Digital Ads
You can also increase your mobile offering with campaigns such as Google Ads, Facebook Ads or Twitter Ads. When creating your campaigns, you are able to specify if you want to target mobile users only.
3/ Social Media
More than 3 billion people around the world now use social media each month, with 9 in 10 of those users accessing social platforms via mobile. This means that posting on social media will immediately increase your mobile presence.
There are a lot of different factors to consider when choosing how you want to increase your mobile presence such as cost, maintenance, user experience and how it will help you achieve your business objectives.