What is a Logo?
Good question, a logo is a visual image that you would use to brand your business. It is often the first impression your customers will have of your company, so it is vital that it’s on point. It is important that customers can easily recognise your business logo.
Why does my business need a Logo?
It makes your business memorable, if customers instantly know who you are, they will remember the business and likely to return to you in the future. Having a logo is the beginning of your business’ identity, branding of your business, letting your customers know who you are and what you stand for.
What makes a great Logo?
A good Logo makes you Stand Out from the rest. You want your business to be recognisable and interesting, to not blend into the background. There are so many logos in the world, especially for small business’ that are very dull and uninspiring, some looking unprofessional and putting customers off, often generic and poor quality used by a generator.
A Logo that Stands Out is personalised to your business and really gets across who you are. A customer would get a feel for your business, in the design of the image, colours and style of lettering.
Who has great Logo’s?
You will easily recognise some of the great logos out there. They are clear, concise and using shapes and colours that represent their business. Most of all you remember them. If you are driving down the street and see the big M – you know instantly and might even fancy a McDonalds. If you’re on the motorway and see a Big Blue building with the Ikea logo on, you know who they are and where they are. A great logo is not only recognisable but represents your business.
Where would I use my Logo?
You could use a logo on whatever you want, it could be online on your website, social media page (eg Facebook, Twitter, Instagram), email signature, or paper based such as business cards, letterhead, compliment slips, invoices or even on larger items such as glass displays for your door, display stands or outdoor signs.
Is it worth getting an expert in?
Yes! It is worth getting an expert in as so much rests on your first impression to your customers. An expert who understands how to create a Brand aware, visual image that reflects your business can be key to your Brand success. There is nothing worse than blurry images, those created by an online generator, or unprofessional looking. An expert can create your Logo looking unique, with a slick brand and personalised to your business needs.
What Logo services do STANDOUT offer?
StandOut work with you to create a distinctive and effective Logo that represents your company. We take the time to understand your business, what you stand for and your values and build this into the design of your Logo when considering the images, colours, text and shapes we incorporate.
We understand that your Logo is your personal footprint and want to make it personal to your business. In addition to making it Stand Out to your customers making you easily recognisable and memorable.
Take a look at our graphic design services here and let us help you turn your vision into reality!